Cookie Policy

Our Use of Cookies

Cookie Policy for Sound4tracks
Last updated: 2026-07-13

Cookie Policy
Sound4Tracks (HovstadiusGruppen AB, "we", "us", "our") uses cookies and similar tracking technologies on sound4tracks.com. This policy explains what these are, why we use them, and how you can control them.

Sound4Tracks is based in Sweden. We process personal data in line with the EU General Data Protection Regulation (GDPR) and the Swedish Electronic Communications Act, which together govern how cookies and similar technologies may be used.

What Cookies Are
A cookie is a small text file stored on your computer or mobile device by your browser when you visit a website. Similar technologies, such as pixels and tags, work in comparable ways. They allow a website to recognise your device, remember your preferences, and understand how the site is used. Some cookies are strictly necessary for the website to function. Others, such as the analytics and advertising technologies described below, are optional and are only used with your consent.

Your Choice and Consent
Under the GDPR, consent must be a clear, affirmative action. We do not set optional cookies, including analytics and advertising cookies, until you have given consent through our cookie banner. You can change or withdraw your consent at any time, as easily as you gave it, using the cookie settings on our website. Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew it. Strictly necessary cookies do not require consent and cannot be switched off, as the website cannot work properly without them.

The Tracking Technologies We Use
We use the following analytics and advertising technologies. We manage them through Google Tag Manager, which deploys each tag only after you have given the relevant consent.

Google Analytics
We use Google Analytics to understand how visitors find and use sound4tracks.com, for example which pages are viewed and how people move through the site. This helps us improve our content and the experience we offer. Google Analytics sets cookies and may process data such as your IP address, device and browser information, approximate location, and your interactions with the site. This information is sent to Google, not to Sound4Tracks, and is used to produce statistical reports on website activity. Depending on how it is configured, some of this data may constitute personal data.

You can prevent Google Analytics from collecting data about your visits by installing the Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout

Google Ads
We use the Google Ads pixel (also called the Google tag) for two purposes:

Conversion tracking measures the actions you take on our site after clicking one of our ads, so we can see which campaigns are effective.
Remarketing allows us to show relevant Sound4Tracks ads to people who have previously visited our website as they browse other sites in Google's network.
These technologies set cookies and may process identifiers linked to your device and browsing activity. You can manage how Google personalises ads to you, or turn ad personalisation off, in your Google Ad Settings: https://adssettings.google.com

Meta Pixel (Facebook and Instagram)
We use the Meta Pixel to measure the results of our advertising on Facebook and Instagram and to show relevant ads to people who have visited our website. The pixel can record your visit and the actions you take on our site. Where you are logged in to a Meta account, this activity may be matched to your profile, so some of this data may constitute personal data. You can control the ads you see and your ad preferences in your Facebook and Instagram account settings. You can read more in Meta's cookie policy: https://www.facebook.com/policies/cookies

LinkedIn Insight Tag
We use the LinkedIn Insight Tag to measure the performance of our advertising on LinkedIn and to reach relevant professional audiences. The tag can record your visit to our site. Where you are a LinkedIn member, this activity may be associated with your LinkedIn profile, so some of this data may constitute personal data.
You can manage your LinkedIn advertising preferences in your account settings. Members and non-members can find opt-out options in LinkedIn's cookie policy: https://www.linkedin.com/legal/cookie-policy

Why We Use Advertising Pixels
The advertising technologies above support three things:

Retargeting: building audiences of people who have visited our website so we can reach them again later in our marketing.

Optimisation: creating more effective campaigns focused on specific actions, such as requesting a quote.

Tracking: measuring how our campaigns perform so we can spend our budget wisely.

You can opt out of interest-based advertising from many providers in one place through the European Interactive Digital Advertising Alliance: https://www.youronlinechoices.eu

Managing or Blocking Cookies
In addition to the controls above, you can manage cookies through your browser settings, where you can block or delete cookies that have already been stored. Please note that blocking strictly necessary cookies may affect how the website works.

If you would like more transparency and control across the sites you visit, you may want to consider a tool such as Ghostery (https://www.ghostery.com), which lets you choose which tracking technologies to allow or block.

Personal Data and Your Rights
Where the technologies described here process personal data, we do so in accordance with the GDPR. You have rights over your personal data, including the rights of access, rectification, erasure, and objection. For full details of how we handle personal data, please see our Privacy Policy: https://www.sound4tracks.com/The-Company/Privacy-policy/

Some of the providers above, such as Google, Meta, and LinkedIn, may transfer data outside the EU/EEA. Where they do, they are required to apply appropriate safeguards, such as the EU-US Data Privacy Framework or Standard Contractual Clauses.

If you have a concern about how we use cookies or personal data, you can contact us using the details below. You also have the right to lodge a complaint with the Swedish data protection authority, Integritetsskyddsmyndigheten (IMY): https://www.imy.se

Contact
If you have any questions about this Cookie Policy, please contact us:
Sound4Tracks [Registered address: Drottninggatan 1J - 212 11 Malmo, Sweden] [info@sound4tracks.com]

Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use or in legal requirements. Any changes will be posted on this page.